For this project the goal was to create a design for a food truck. We were to design a logo for the food truck as well as a design for the truck/trailer, merchandise/uniforms for staff and carry out, and design menus for the food that would be served. I decided to choose the food theme, waffles, because who doesn't love waffles? I knew I could create a unique and effective design with this idea in mind.
Trailer
Side and Front of Food Truck
Truck to pull trailer
The design for the food truck was based off of an airstream trailer. I wanted a clean look that didn't exactly have sharp corners to give it a softer and more comforting look.
Logo
Waffle Cart Logo
The logo is of course based off of a waffle with the same soft edges and curves as the trailer. I wanted to create a unique and fun logo that would match the vibe of the food truck I was going for. Most food trucks today have very modern and clean designs, which is another thing I was striving for.
Menus
Breakfast, Lunch, and Dinner Menus
For the menus I wanted to go for a clean look as well with a limited menu of waffle based foods. I also researched heavily on trendy waffle recipes for both the breakfast and dinner menus. I didn't want to create too large of a menu to keep it from being overwhelming.
Uniforms and Carryout Designs
presentation
