For this project I was tasked with creating a family design for Smirnoff Vodka. My biggest goal for this project was to get the age of the Audience Smirnoff is hitting lower. They claim to cater to 21-35, but their current design does not seem to attract that audience. I wanted to create a fun label that was also modern and would appeal to young adults.
The requirements for this project were to create three labels: one for a classic vodka flavor, the whipped cream flavor, and one of the fruit flavors. I chose to design for the green apple flavor, no 57 flavor, and of course whipped cream. Also to create a chart in which all of the other bottles could fit in certain perimeters that I set.
Final labels
Design Chart
Vodka bottle mockups
presentation
